Alice Hospital Foundation

Rollout: Alice hospital in Darmstadt – service redefined Berlin, 16.08.2012 – August 2012 Darmstadt through digital patients and visitors of the Alice hospital the multifunctional 3D-Wegleit-and information system Guide3D to all important destinations. The orientation on the complex terrain ensures user-friendly so locally, on the Internet and on any mobile device. Manfred Fleck, public relations/marketing of the Alice Hospital Foundation the modern 3D-Informationssystem enhances the quality of our service at the highest level. It designed from the outset as pleasant as possible. the stay of our over 100,000 patients and visitors” Features and benefits at the main entrance of the Alice Hospital welcomes the visitors a touch-enabled kiosk system with a large 3D-Gelandeubersicht, a choice of 12 languages, and the ability to activate the mode of barrier-free navigation, stairs in the way management to avoid. In urgent cases, such as during emergencies, the quick links allow promptly and accurately to the Pictures to arrive.

In two search groups are physicians and destinations A-Z”listenhaft listed. Narrows the sophisticated search function not only targets, letters and sequences are highlighted – the user finds the “CPU, chest pain unit” or also the “surgery” for example by typing “Ch”. Intelligent representation of the 3D-Wegleitsystem shows the way to 181 destinations as three dimensional top view (bird’s eye) of five starting points and provides information about distance and duration. The guidance takes place within the main buildings (indoor), as well as on the hospital premises (outdoor). Before the actual navigation begins, will be highlighted in an overview of the target building, then captured the main perspective of the routing. The dynamic behavior of the camera optimizes the representation presenting the navigation with a higher speed and a larger field of view in the outdoor area. Indoor is zoomed to a few meters up and the playback speed, reduced to read including the room numbers.


Organizational Communication

Based in the texts ‘ Organizational communication in the Contemporneo’ Context; (1), ‘ Organizational communication: process of interaction between organization and interlocutores’ (2), and ‘ Constitution of the field of the communication of the organizations: interfaces and construction of sentido’ (3) and professional experience follows some consideraes on the communication in the organizations. The authors present in its texts different and complementary boardings on the subject, contributing for the agreement of the process of the communication in the organizations and for the questioning on as to become it efficient and efficient. The changes in the work relations valuation of the information and the intellectual work in detriment of the mechanical work; the transparent behavior and the social responsibility that the organizations start to adopt in this organized society, beyond the new technologies contribute significantly in the form of as the organization passes if to communicate with its public in the contemporaneidade. In accordance with the author of the first text, the communication tends to gain a boarding integrated, a strategical position that advances of a mere informative vision for a communication with emphasis in the relationships with the social actors. I believe that this still is a slow process and that the organizations are few that give this boarding to the communication. I perceive that, although the new tools of multimedia, the communication with the public still is based on a linear and unilateral process, not passing of an old language with new roupagens. I still believe that this comunicacional process ‘ fincado’ in the informacional model perhaps if it must the interface of the organizacional communication with the administration area. However, as the text demonstrates that this interface of the communication with the administration brings an interesting contribution that is the relation of interaction negotiated between the public, that must to be treated now as participant and operating interlocutors.


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