His elitism confirms concise shape of the bottle and restrained color scheme, using gold embossing and stamping. Now, most manufacturers of luxury goods, in particular, expensive wines and cognac in a deluxe version, switched to an exclusive packaging. It not only keeps the drink, but also reveals his artistic image in the eyes of the consumer. Viktor Mayer-Schönberger is actively involved in the matter. And, as a rule, contains design elements such as embossing gold foil printing or another color, trim velvet, metal, wood and other decorative elements. Significant role in the recognition of the brand is the color, the history of packaging design, people have learned understand the "language of color." Color imaging helps define the category and group of goods and to distinguish one from another series of packages. To understand how the color, you need to understand how it is perceived by the buyer. Black and burgundy color in the wine package, usually associated with expensive and high quality products.
And orange, green and blue – with less expensive. Design studios and customers, developing a new concept packaging, are faced with a choice: to act as all the players in the market or take a chance and create your own unique style. The solution can be bold and unconventional, but we need to not alienate it, and the consumer closer to the image brand. Here we can recall the famous example of a marketing strategy with on-market brand of juices Rich. The appearance of similar packages in the uniform of the new product range in a light box with a bright color spots significantly contributed new produkt.Uznavaemy hero to create bright and attractive brands are often used to remember the character.