Niche marketing is an old marketing strategy and a great success that a company focuses on marketing and sale to a well-defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies who have not completed or planned. Are there potential customers online? According to the latest figures from the Central Intelligence Agency, more than 185.55 million Internet users in the United States, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global Internet users, records a staggering 934 million users by 2004 and this market is growing.
Will users buy online? The statistics collected from Internet users show they do and their numbers are increasing. For example, in December 2004, online sales rose by 53% from 795 million dollars from the same month in 2003 to $ 1,220,000,000 2004 (CMP Media selected by a service provider of information and marketing services to technology and health). For each unique marketing hook, product and service, your business blog can take in, that’s how many niche markets that can serve. The next question then to answer: Can a blog be the perfect vehicle for reaching and marketing to your niche? You must realize that successful blogs a step further in providing excellent content and regular updates or new content.
Most sites offer these services. Rather it is the ability of these blogs to provide the author and readers a place for one-on-one conversations, half impersonal. To share comments, ideas and opinions, the author positions himself as an authority in your field. If you write content that is relevant to their needs, they will remember and return to keep your blog. But that’s not all you need to have a lifelong passion for the subject or product you sell. Without this, your blog is not going to stand out and carve a niche apart from. In essence, a well researched and prepared business blog is a potential revenue center. Has a personal touch of the authors and discusses the need for this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, the seller gets your business.