Change University

Steinbruck was a vicious freak, a language fetishist with British humor, of which get involved and it was joy. Talk is the salt of democracy the jury Chairman Gert Ueding in his laudation echoed Steinbruck ability stressed to bring speaking and acting in accordance. He was a powerful speaker of democratic politics, which search not the lazy compromises, but put on fighting and rhetorical assertiveness on the priority in public opinion. Steinbruck brings the essence of rhetoric by his oratory to the fore, namely the philanthropic nature of the fight, which means the transmission in the word”, so Ueding. Steinbruck not only wit and humor, but also educational mediation would be with his ambiguous, allusive speech.

The winners speak from the point of view of the citizen, not the politician. Since the citizens are the direction instance of each speech and action. The speaker Steinbruck dare not just the pictorial analysis of facts, but review them with its own, clear position. Important thing to me is Peer Steinbruck went in his acceptance speech on the core of its always authentic speeches. Unfortunately, the political discourse has declined in importance. Especially in Germany the political debate is characterized mostly by word dislocations, according to the motto, a good foundation is the best prerequisite for a solid base ‘. I have always tried to set a counterpoint”, so Steinbruck. The increasingly complex reality deliver enough issues that apply to cope with it.

This could only succeed if it manages the policy to win people for necessary changes, not least by the force of the argument and credible and reliable action. Source: Center for Responsible Business. He was looking forward, that his style of direct and not conflict-shy speech will honored with the Cicero speaker prize. Steinbruck: Political speech must reinforce the back from my point of view at the center of the political debate. “The right and the only place to do so is Parliament – mittellateinisch parabolare talk ‘ and less talk show.” Previous winners: the Cicero since 1994 Speakers price received amongst others: Nobel literature laureate Herta Muller, the journalist and author Heribert Prantl, the philosopher Peter Sloterdijk, Luxembourg Prime Minister Jean-Claude Juncker, the writer Rolf Hochhuth, the german French politician Daniel Cohn-Bendit, Hans-OLAF Henkel, Wendelin Wiedeking, Kurt Biedenkopf, Marcel Reich-Ranicki, Lothar Spath, or Thomas Gottschalk. The jury think Natja, owner think tank ghost-writing’, Board Member Association of the speechwriter of German VRdS; Prof. Dr. Eva Horn, Professor for new German literature, University of Vienna; Prof. Dr. Peter L. Austria, holder of the Chair of philosophy at the Augustana-Hochschule Neuendettelsau, Honorary Professor University of Ulm; Prof. Dr. Gert Ueding, 1988-2008 Director of the seminar of rhetoric at the University of Tubingen; Prof. Dr. Katharina Countess of Schlieffen, holder of the Chair for public law, legal rhetoric and philosophy of law at the University of Hagen. Betty Zucker, an expert in the Change and knowledge management. Publisher for the German economy AG 20.5.2011 more information: Mechthild Alves, Tel: 0228 / 8205-7281, fax: 0228 / 8205-5288, E-Mail:, Publisher of the Deutsche Wirtschaft AG, Theodor-Heuss-str. 2-4, 53177 Bonn,, and


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