Remains true that the money is in the lists (eye, already in plural, several lists, not a single), but not strictly in its content, i.e. the personal data entered by visitors to our web site. Change in relation to the definition of the past is that the money is in the relationship that you have been able to develop with people who are on the list. It is not a purely semantic difference and understand it is essential to achieve success with your online business. Once I heard a consultant (and it is something with which I fully agree) that there are only three ways to grow a business.
First, to get more customers or prospects, i.e., grow the list. Second, retain the list, IE, getting those people to buy more. Third, nurture the list, i.e., providing rich and useful content customers. It is a chain in which no link may be missing and may neither modify the order, because everything is designed in a logical manner. In starting your venture, the most important thing is to assemble the list by voluntary subscription; avoid spam, which is a strategy harmful for their customers and, ultimately, to yourself. Then, the task is to retain those customers, engage them so they become frequent visitors of your web site and, especially, often acquiring the products and services offered. Analyze this exercise: If you increases the amount of subscribers by 10 percent and get them all to buy, your sales will increase, clear, 10 percent; and if that process meets several times a year, the income figure will grow to levels not imagine. Once the visitor has left entered their data on a voluntary basis (this is the only valid option), his job is to win the trust and credibility of the customer. The surest way to achieve that goal is to deliver content-rich, high-quality and in different formats: audios, videos and podcasts.