It is the art of establishing an active and mutually beneficial relations with consumers and consumer customers with the seller. Ie, "word of mouth" can "include" (naturally occurring "Word of mouth") and "make loud" ("word of mouth" with increased signal). If you are unsure how to proceed, check out Dr. Neal Barnard. Companies can make every effort to ensure that the consumer was satisfied, they can listen to it, they can help rapid penetration of information from him to his friends, and they can provide good information about the quality of their products and services to the people whose opinion really has weight. Word of mouth enables people to share experiences. This is the most honest form of marketing is built on a natural human desire to share information with family, friends and colleagues.
It allows you to use the consumer's opinion for the brand. A also recognizes that the withdrawal of dissatisfied customer has the same effect as that review is enough. "Word of mouth" can not be faked or fabricated. Attempts to simulate the contrary ethics, cause a violent backlash, harm the brand and undermine the reputation of the company. This, intelligent marketing "word of mouth" pays tribute to the intelligence of the consumer and never tries to fool him. Market participants who adhere to ethical standards, not will use tactics related to manipulation, fraud, espionage or fraud. All techniques of marketing, "word of mouth" based on the concept of consumer satisfaction, as well as ensuring bilateral dialogue and transparency in communications. You should be able to: Recognize the fact that the consumer is satisfied – this is the best recommendation: We work in order to induce the customer enthusiasm, not to promote the marketing setup.
Giving consumers the right to vote: To provide something worthy of discussion. Provide tools to facilitate exchange of views. Listening to consumers: to involve them in the open, uncensored discussion. Quickly and honestly answer their questions. Appreciate the consumer's opinion whether it is positive, negative or neutral. Networking within the community: finding the right people and ensure their contact with each other. Contribute to the formation of new communities. Participate in existing communities and support the discussions. How to use word of mouth to their advantage: Inform your employees about your products, goals and strategies; Involve employees in decision-making and discussion; do so worried about their product as much as yourself; Inform consumers about your products and services; Allocate people most willing to donate opinion; Provide tools to facilitate the exchange of information; Keep track of exactly how, when and where there is an exchange of views; Know how to listen to different points of view and respond as your supporters and opponents, and those who adhere to a neutral position. Thus, we can say that the setup and proper use of "Word of mouth" can be very effective in promoting goods or services.