Operational Marketing Group

Pharmacy traditsionno painted in white and green osnove shades that match the 'popular' perception of the green as a symbol of health and cleanliness. But companies operating in the b2c-markets, by definition, tend to be the most visible and attractive to the consumer, use bright, vibrant colors. Especially in this business stand out sports and youth brands: bright green Benetton, red and white Future Publishing, red and yellow McDonald's, etc. Also, color can be categorized not only focus the brand on a particular CA, but also for its price level. For example, the 'premium' product made stress through the white, black, gold, blue and rich brown colors. Recall, for example, white-brown 'Korkunov', brown-gold Louis Vuitton and black-and-white Chanel. At the same time, no one stops "to go against category '.

If the company feels confident enough, she can afford to stand out from the other due to some outrageous. If the budget 'on outrageous' is selected, then a good solution will be a mimicry of a leader. 'Red' AlphStrakhovanie 'appeared as a liaison with the parent company – Alfa-Bank, – says Director of Operational Marketing Group "Alfa Insurance" Irina Limitovsky. – During start-up our brand, we were aware that the standard colors for the insurance companies are the blue and green. Of course, we risked.

But the risk paid off. " However, it should be noted that the color boundary between companies conservatives and innovative companies is largely arbitrary. Take, for example, yellow and black coloring or orange Raiffeisenbank "Renaissance Insurance" – organizations 'seriousness' which can hardly be doubt.