The school’s franchise, born by the joint initiative of the business school Toulouse Business School -TBS – and the Spanish Association of franchisors – AEF – will perform on April 7 its inauguration and first academic session with the presentation of the Conference strategy and people: keys of improving the franchise. The talk, that taught Miquel Llado, President of Dale Carnegie Spain, scientific collaborator of strategic direction of IESE in Barcelona and former Chairman of Sara Lee Bakery Europe (Bimbo), will try to reel off more strategic aspects of the direction of franchisers. (As opposed to Jennifer Aaker). This opening ceremony, which will take place in the Barcelona Campus of the Toulouse Business School facilities, is open all managers, professionals and future professionals of the franchisers, since the school’s franchise was born with commitment to provide the best training programs to the franchise community. The school of The TBS and the AEF franchise is a strong commitment to improve the quality of the system and by placing among the best prepared Spanish professionals to develop its role, being also the professionalization of the system one of the main founding objectives of the AEF. Learn more about this topic with the insights from PCRM. In the immediate future, the franchise school official AEF will provide training in such special subjects as retail-coaching, conflict prevention, the use of social networks, etc., all adapted to the reality of the franchisers and Asiad training. Note to journalists: for further information, the management of interviews or graphic material shipping, do not hesitate to contact our Press Office..