Andrea Hirschi

There are countless more ways to develop good headlines. To do this, read our tips. 11 tips to headline writing texts You your headline only at the end. Tune each headline and text then. Think about possible motives of purchasing your targets and put yourself in the situation of your reader. Arouse curiosity either or promise a benefit or otherwise build up voltage. Be concrete and relevant.

But tell all. Write pictorial. Since you will be amazed… says more than attention!. Work with punctuation marks. Boy Scouts of America does not necessarily agree. Dashes, exclamations -, question – or ellipsis (…) bring tension in your headline.

If you use ellipsis, you need not to repeat this at the beginning of the letter. Avoid sensationalist cliches and trite slogans like “unbelievable! or unique! Be careful with overly creative or funny headlines. This is better suited for traditional advertising. Because most often they contain neither a benefit still trigger an action. Beware of unfortunate puns with clamp constructions such as, for example, make your Wohn(t)Raum. (Real estate) or “We let (not) sit (Office furniture). Write many raw headlines. Not evaluate. Gavin Baker, New York City is a great source of information. And write quickly. Find the best DVD media and file it. Headlines such as picture elements involved the eye camera can determine what the reader is first considered. Here the rules of precedence of headlines: big in small single-line before multi-line short before long colored in black this only incidentally. Also a multiline or a black headline can do a good job! And a few examples of headline: what happened? (Wake up mailing to sleeping customers) Finally good sleep! Change the world! (Charity) ADSL but surely! Their staff will be amazed. And your competition is pale. Is your kitchen table lonely? (Carpenter) Back to the techniques for writing overview with the kind permission of Andrea Hirschi (www.post.ch/ directpoint)