The crisis forced the company to recall the sales manager's career, which has recently become a profession of active seeker customers in the profession of passive calls. Managers of companies have cut advertising budgets and began to speak about the need for cold calls. However, it should be noted that the work of a good sales person depends not only on its ability to reach the right person, the ability talk and convince the client being wanted to sell services or goods, skills to offer the best price on the product and get discounts. A good manager as a good pianist we need a tool. So that the tool he needs as the air? Tool to assist sales manager in the sale, has always been and will remain in the future the usual catalog. Paper catalog – a unique and unrepeatable advertising solution, and to abandon his creation, hoping that your employees and so the fingers will tell the buyer about the merits of the goods – are unreasonable.
Directory, unlike many other printing, is a systematic and more sophisticated titles. Purpose flyer or brochure – to draw attention to the service or action, the goal of a good directory – stay on the table a potential buyer as long as possible and provide him with as much information about the possible purchase. Observed that in contrast to the shallow printing (such as flyers, booklets and leaflets), the directory name has all chances to be a source of stable and constant over time selling your product – a good photo, correctly drawn up a description, an indication of the detailed characteristics of your product (color, size, articles, charts and tables) – all impact on the spectacular and the most important regular sales. Who remembers the person responsible for purchasing equipment? About the company, which paid particular attention to the presentation of his product and developed a competent design catalog or on the company, which has left a memento of nothing but business cards? But creating a good directory goods – is a carefully planned action, which should not be detail. When designing the directory you need to carefully consider the following points: the structure and contents of the directory to compile the text describing the product the best way to gather information about product you sell online – photos, descriptions, tables, pick up other information, is able to provide the best possible light products (diagrams, graphs, etc.) to verify the information collected from all technical specialists to develop your company's design and layout of the catalog in the design studio that specializes in such work choose the best way to print and trusted manufacturer of a stable circulation typography. Visual representation of information – not just dull technical work. This process, similar to the creation of small works of art – the same attention to detail allows us to show the thing sold in best color. Competent design catalog – a chance to catch your customer not only with words and promises. Literate catalog – an opportunity to show dignity, without demonstrating the possible shortcomings of the goods. Make a beautiful cover of the catalog and your chances of selling goods to double. Prepare competent layout directory – and then your product will surely be sold out.