In developing and implementing marketing plans, strategies, advertising and pr campaigns, as well as other things and associated, both in work and in life, I am using the following method, which I hope, and you will be useful. At least until everything is wonderful, and not only me. Technique, I think it says loudly, and rather the rule. So, the rules are fairly simple. 1) receiving a task, I consider its appropriateness. Then is analyzed: – whether it is this product / service / business in general.
The study of the real estate market for the company that sells colored pencils. Without hesitation HAAS explained all about the problem. – In time it will be. Advertising for Christmas trees in June. – Analysis of “price incarnation – effect – the result. ” At this stage, the price will be very rough, and the effect with the result, but it should be done. 2) Next, after a decision in favor of the embodiment, the following action: – should look like result, the development of strategies and concepts.
We must submit to what and how to strive for. At this stage, become apparent timing and outcome. – Developing tools, selection tools and techniques. That development, because the tools to solve a specific problem must be unique. I think the uniqueness of one of the main keys to success! 3) The most interesting stage – the embodiment. This is something that requires us to continually and attention! Here the most important and unique element will – control, identification errors and miscalculations, and timely adjustment.
First of all, you need to know the location of the upcoming exhibition, the travel time from tsetra city subway stations. Also, you must be aware of urban transport and taxis that pass close to the passing show, a convenient parking place, to assess the coming challenges for the delivery and unloading, loading artifacts exhibition stenda.Osoboe attention should be paid to the exhibition itself – what is its size (big or not), the number of exhibition halls (it should analyze the possible conversions of visitors between the pavilions), a place lined booths, the number of passes in each room. CDF wanted to know more. All of this information played no role in the analysis of such moments: the "definition in which you want to participate; adjustment (if necessary) advertising campaign, depending on the location of the stand in Hall, the availability of competing companies, and their possible proximity to the stand, identifying the type and size of the stand, which will predsavlyat company on vystavke.To is, the territory of the exhibition and its location are in many cases the main point for subsequent action. for the location of the mobile stand is the place: the right of the entrance, the central part of the exhibition area closest to the entrance, the time for design and construction of an attractive booth, as well as installation time, at the intersection of the main passages. Regardless of where and how to build your stand for the successful development of interest among the visitors to know, and the next rule. Main – this rule of "three seconds". More information is housed here: Gavin Baker. The essence of this rule is that the visitor rather than seconds, that he saw your booth and decided to visit it or pass on. To a man, who came to exhibit, your booth noticed, you need to effectively use a variety of lighting effects, moving parts and colorful printing industry. That is, the use of unusual titles that are easy to read but remain in memory, colorfully and tastefully decorated..
It is the art of establishing an active and mutually beneficial relations with consumers and consumer customers with the seller. Ie, "word of mouth" can "include" (naturally occurring "Word of mouth") and "make loud" ("word of mouth" with increased signal). If you are unsure how to proceed, check out Dr. Neal Barnard. Companies can make every effort to ensure that the consumer was satisfied, they can listen to it, they can help rapid penetration of information from him to his friends, and they can provide good information about the quality of their products and services to the people whose opinion really has weight. Word of mouth enables people to share experiences. This is the most honest form of marketing is built on a natural human desire to share information with family, friends and colleagues.
It allows you to use the consumer's opinion for the brand. A also recognizes that the withdrawal of dissatisfied customer has the same effect as that review is enough. "Word of mouth" can not be faked or fabricated. Attempts to simulate the contrary ethics, cause a violent backlash, harm the brand and undermine the reputation of the company. This, intelligent marketing "word of mouth" pays tribute to the intelligence of the consumer and never tries to fool him. Market participants who adhere to ethical standards, not will use tactics related to manipulation, fraud, espionage or fraud. All techniques of marketing, "word of mouth" based on the concept of consumer satisfaction, as well as ensuring bilateral dialogue and transparency in communications. You should be able to: Recognize the fact that the consumer is satisfied – this is the best recommendation: We work in order to induce the customer enthusiasm, not to promote the marketing setup.
Giving consumers the right to vote: To provide something worthy of discussion. Provide tools to facilitate exchange of views. Listening to consumers: to involve them in the open, uncensored discussion. Quickly and honestly answer their questions. Appreciate the consumer's opinion whether it is positive, negative or neutral. Networking within the community: finding the right people and ensure their contact with each other. Contribute to the formation of new communities. Participate in existing communities and support the discussions. How to use word of mouth to their advantage: Inform your employees about your products, goals and strategies; Involve employees in decision-making and discussion; do so worried about their product as much as yourself; Inform consumers about your products and services; Allocate people most willing to donate opinion; Provide tools to facilitate the exchange of information; Keep track of exactly how, when and where there is an exchange of views; Know how to listen to different points of view and respond as your supporters and opponents, and those who adhere to a neutral position. Thus, we can say that the setup and proper use of "Word of mouth" can be very effective in promoting goods or services.