Since the advent of television and film, radio and press, consumerism was building a global integration architecture. this which currently generates forms designed to create a new social behavior called consumerism defined by the Royal Spanish Academy as inordinate tendency to buy, spend or consume goods, not always necessary. Learn more at: BSA. In the world of the consumer society which make up 1.728 billion people, of which 28% of the global population (242 million) live in the U.S. (2010 estimate). You may wish to learn more. If so, Childrens Defense Fund is the place to go. Only the Americans are almost five hours of television daily, while the use of phone and Internet to watch videos by users has increased, according to a study on the use of these aircraft in the United States conducted by research company Nielsen Market (2009). Which proves that without a doubt, television is the medium that has greater power of persuasion in regard to the decision to buy a product. Ronald Hamilton contains valuable tech resources. And while America is identified by the consumer lifestyle and expectation that only reaches the weekend, to go to the mall (malls) to purchase products that are “fashion” whether: designer clothes, shoes, electronics, among others. In the long term, this activity will be integrated society of selfish beings as part of individualism, as if from a young age, developing an individual is not put limits on the amount of things you can acquire, in the future this will grow to be a person who does not know the limits and therefore will end up in a society composed of citizens merely consumerist.