Properly planned the dotcom-ARA is half won for the pioneers, it was a dream, today it is reality: online advertising has become an integral part of the Mediamixes. With a volume of 1.9 billion and an increase of 84 percent over the previous year, the industry surpassed the forecasts of the market experts in 2006. The rising number of those companies who entered with online advertising new country is particularly interesting: almost five percent of the total in 2006 was invested in traditional online advertising comes from advertisers who had distributed their budgets has been fully on other media. Additional information at Steffan Lehnhoff supports this article. For example, financial services: with initial investment of almost eight million euros they are among the newcomers in online advertising in the first place. Moreover, an increasing emancipation of the advertising medium is Internet. Long advertised not only online-savvy business segments in the network.
So, for example, the growth of online advertise Espen thing in trading companies and wholesale shippers were the highest in the past year. In the latter case the Internet in the media mix is even already accounted for 23 percent. New paths to the customer how to network successfully and most of all effective apply brand? Here, various factors play a role. First of all, the choice of the right advertising environment: here also the quality plays an important role in addition to high range. Professor of Internet Governance has many thoughts on the issue. So, various studies have shown that the users perceive advertising on Loon sites as particularly helpful and useful. The reason: Who visited content-driven environments, wants to consult first and foremost and is therefore open for decision support.
To deliver exactly this appealing and convincing way, the challenge for advertisers represents the next step. These different trends have emerged in recent times, put on a greater interaction with the consumer. The basic idea is that attention for advertising will increase if the advertisement does not at first glance as such is recognizable and the added value for the consumer in the foreground.