On the recognition of friendly professionals, today held network project can be called a "Last-minute shop, which occupies its own, well-defined niche. Indicative of this regard, the evolution of the network "SALE tours. It appeared last fall, was created on the part of investors and money originally staked on the lower middle class. According to the authors, highlight the network were to be "dying" is not implemented by the operator tours. In fact it was an analog of the same "burning permits", which immediately provoked critical responses of observers. As now recognized, ceo of Sales "Vladimir Orlov, the initial approach was mistaken s m: to gain a foothold in this niche could not, and went to more affluent customers than expected, respectively, have changed and demands for the product. Today the network of "Sale of tours" counts in Moscow on 10 agencies, six of them are proper points of sale.
"Initially, we relied on the franchise, but as it turned out to persuade a small travel agency to work on more advanced, especially developed technology is not so easy. They used to work the old-fashioned, they say, at the knee and do not really want to rebuild. Through trial and error, we concluded that the wiser still to open their own point of sale than to re-educate foreign agencies ", – says commercial director Stanislav Sul'din network. However, the first year of operation in the "sale " quite happy. In the absence of any scientific theory of network development company could survive and gain a foothold in the market.