Keel with an innovative Internet portal new approaches – In October 2009, the tourism agency Schleswig-Holstein (TASH), sh-urlaubsreif.de launches a large-scale Internet campaign. It aims to strengthen the interests of families at the holiday destination of Schleswig-Holstein. TASH, who is responsible for the statewide tourism marketing for Schleswig-Holstein since 2001, registered on the official page, always greater interest from potential holidaymakers. This is 2010 Ene mene now for the campaign, meck and we’re gone! “. The cross-media campaign includes many interactive activities and by ambient advertising (so where are families like E.g. Indoorspielplatze), and numerous measures in social networks such as Facebook, Twitter or YouTube. With this idea, the TASH ensures innovative impulses in the far more conservative advertised tourism segment.
At the heart of the advertising campaign for the target group families is an interactive online sweepstakes to a family holiday in Schleswig-Holstein in the spring 2010th Mayan families from all over Germany to the travel can apply from 1 October to 31 December 2009. “Under the motto of Ene, mene, meck and we’re gone!” you can shoot a video and justify why all people they necessarily should win a trip to Schleswig-Holstein. All candidate videos will be presented at and can be evaluated there. Among the 10 highest ranked films, a prominent jury determined the best video and thus the winner family. Visitors to the Web site can customize E-cards depicting the landscape of Schleswig-Holstein, to friends and send acquaintances, and include a link to your own or a favorite video. The site is supported sh exhausted by its own YouTube channel and presences on Twitter and Facebook respectively under the keyword”.
The idea of the marketing team of TASH was implemented by the Kiel advertising agency new communication which prevailed concept with the fresh cross-media in a pitch. Our primary objective in this campaign is the target group of families there to pick up, where she are informed about possible destinations. Over 80 per cent of family vacationers take advantage of the Internet and the platforms of social networks now for their holiday planning”, explains Soren Mohr, Managing Director of the advertising agency of new communication.