Link Popularity achieved by increasing the number of external links leading to your website. Such links are posted on reputable Web sites with related themes. Contextual advertising Contextual advertising is a form of Internet advertising, where advertising material displayed on the pages to the topic corresponding to the content of this advertising material. An example of contextual advertising – messages that are on the page of issue search engine Yandex right of search results. There are several systems that provide contextual advertising services, such as Yandex-Direct, Google AdWords, Begun. The advantage of this form of Internet advertising is its efficiency.
For example, you have a need to urgently sell stock materials that were not sufficiently covered on your site (site under the content is not optimized), you pay the money and the same day your advertisement appears on the results page extradition request on the selected Yandex. In the case of advertisements in the systems of contextual advertising is an important feature of the correct choice of words (queries) to that your ad will appear to potential buyers, and competent management of the budget of the campaign. This is necessary in order to come to the site only the target audience and "unnecessary visitors' screen out at the initial stage. Wide experience of our staff in the field of contextual advertising can offer you services of professional management of your PPC advertising campaign. Increase Site conversion is not always a large number of visitors to the site corresponds to a significant increase in its sales. This may be due to many different factors, such as awkward navigation, funny presentation of information, inconsistency of information provided on the page the user's expectations, etc.
Increasing conversion site – it is the transmutation of your visitors into buyers, who will call the telephone number listed on the site, leave the application, make orders. The package of measures to improve the conversion includes conducting a marketing audit of the resource, competitor analysis, to study the behavior of visitors, analysis of site architecture, copywriting texts, etc. The task of increasing the conversion of an individual for any project depends on the scope of the company and the state of the site, so for each individual client compiled a list of necessary measures to increase profits. creation, promotion and site optimization