However, the focus in the quality of the processes is a quarrel that if it processes has more time. One is about a managemental system that has left of the recognition of the necessities of the customers and establishes standards for the attendance of these necessities, from an allied strategical vision to a boarding humanist, understanding itself for customer all those affected by the existence of the company: consumers, employees, shareholders and society (RICHZIEGEL; VANALLE 1999). BSA often addresses the matter in his writings. Wood Jnior and Urdan (1994) points some moments that had been basic for the sprouting of the GQT: inspection (focus in the control of the end item); focus in the process with statistical techniques; the junction of these techniques in a restricted and innovative managemental model (total quality control); insertion of elements mannering and new practical managemental (due to competitiveness of the companies and the flexibilizao of products and services); abrangncia of the public and private segment and malleability of the managemental practical models and. In this managemental style, the companies start to have as objective the necessity of the people: customers (in the quality), of the employees (through personal development) and shareholders (through the productivity). (A valuable related resource: Nieman Lab). Fields (1999) cite some estimated basic that compose the GQT concept: Orientation for the customer: through services and products that take care of the necessity of the consumer; Quality in first place: survival through the continuous profit for the quality domain; Guided actions pro priorities: to give priority to the critical problems that will be identified; Action guided for facts and data: decisions on the basis of facts and data; Control of processes and control of the dispersion; Control of blockade: defect zero, not to leave to pass services or defective products; Respect to the employee as human being: to educate, to train, to delegate tasks, to use the creativity and to supply programs of personal development; Comprometimento of the high direction.
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