Under construction is unleashed an epidemic of fever and pallor, but appears a second phase of the same disease: warts. This baffled the doctors, because it thought it was another disease – unlike the well-known La Oroya fever – insofar as the dead totaling tens, hundreds, thousands (today is 4 estimated they were between 8 to 10 thousand the dead by the epidemic) and to understand the magnitude of the epidemic must remember that Cerro de Pasco had 6,000 inhabitants and Lima 100 thousand inhabitants. Learn more about this topic with the insights from Boy Scouts of America. In the world (read Europe), while, in the 19th century medicine was living a revolution. For example, Virchow had shattered the theory of the 4 humors of Galen; Pasteur spoke of microbes that explained the infectious diseases in this environment, Europe was witness to numerous inoculations for the sake of science and humanity. So we have that Gilbert inoculated with blood of syphilitic secondary and tertiary to test its infectivity in these stages; Gare was inoculated with blood from sick of osteomielitos; Koch (the discoverer of the bacillus of tuberculosis) inoculated his Strauss Assistant with blood from sick with cholera, Bochefontaine swallowed pills of dried feces of sick with cholera; many of these researchers died at this stage of science. The epic of Carrion Daniel Alcides Carrion Garcia, son of Ecuadorian lawyer and Dr. Baltazar Carrion, medical, and Dona Dolores Garcia Navarro, huancaina Lady, was born in Cerro de Pasco and had two brothers: Theodore and Mario. Marcos was studying the 5S year of medicine at the University of San at the outbreak of the epidemic which mercilessly killing so many people and decimating peoples as known by him. After meditations and conversations he decides to prove that the wart was the second phase of the same disease (Oroya fever) and in a heroic, scientific and humanitarian gesture decides to be inoculated with the disease-infected blood.
These are activities not remunerated by itself same and highly expensive. The resources available are limited, therefore limited shall also be the confidence deposited in the success of the proposal, under pain of that creation put at risk the very existence of its creators. Growth: At this point the sales embark on an exponential growth. The product begins to be known. It penetrates the target market segments and increases rapidly its participation fee.
Proportionally, margins are expanded because unit manufacturing costs begin the descent supported by application of productions to scale, improvements in the processes and development of the productive forces. However, this phase also brings with it a great threat: the competitors. Given the acceptance of the offer, the market starts to grow and lends itself more attractive in the eyes of the other performers, so this afternoon or early began to migrate in greater or lesser numbers and a dispute positions that the Organization has achieved. It’s an extremely delicate stage, and while sales generated extensive benefits, large numbers of these must be reinvested in process improvements and product differentiation to make it less imitable by competition. Another viable strategy could be the price war, which becomes an opportunity cost that affects the margin and which therefore also can be considered as a reinvestment of the unrealized gain.
Maintain an aggressive promotion can be beneficial, competitors, will however also make it so it isn’t too strong competitive advantage, although Yes it would help maintain market shares achieved relying mostly on loyalty customer, among other programs. Maturity: The equivalent of the cow in the BCG matrix product. Now the time of milking to the ruminant and reap the benefits. At this stage the product has settled on the market, just as it has done also to a greater or lesser extent the of the competitors. Steady sales and profit margins also.