5 Customize messages use personal data contained in the databases to create an emotional link between the Organization and its customers. Messages that believes the company should appeal to emotions in order to produce a sense of identification with the brand in users. Further details can be found at Nieman Foundation, an internet resource. In this sense, creativity is a very important element to capture the attention of audiences and generate successful marketing strategies that allow direct communication with them. 6 Summarize the information content of the campaign should be as short and concise as possible. To clarify the key messages, we must be careful to be clear when drafting them; the more simple and concrete are the words, the more understandable the meaning of what you want to convey will be. 7. Choose the appropriate media select the most suitable means of communication according to the message that has to be spread. Should be analysed: the advantages, disadvantages, resources, response speed, versatility and flexibility that each medium can offer us to decide how to send the campaign. the discussion.

For example: in the case of an invitation to an event, the more convenient communication channel is the SMS; Since the content is short and the penetration of the medium is large; Thus, increasing the chances that the message is really effective. 8. Measure the impact of the campaign monitor results and evaluate the response of the audiences before the execution of planned strategies; Depending on the conclusions of this analysis, you can maintain the actions taken or change them according to convenience. Direct marketing media, allow us to measure direct and immediate effects that cause the communications sent to quantitatively determine the profitability of the campaign..